Hiring a freelancer to provide search engine optimization (SEO) for your site has many advantages if you find the right source.

Naturally, your goal is for search engines to list your site near the top (page one or two) of client search results and drive traffic to your website. This, in turn, leads to sales and the ultimate growth of your company.

You’ve hired a reputable SEO freelancer to do the job for you, so what can go wrong?

There are 6 common mistakes SEO freelancers are likely to make when it comes to optimizing your content.

1. 
Selecting Keywords Without a Keyword Planner

A freelancer may know something about your product, but that does not mean they are in touch with the words and phrases your potential customers are entering into search engines in order to find your website.

You may have a data analytics program to help you with this task, and then you must share the right keyword phrases with your SEO freelancer.

If not, ask them to use a keyword planner to research the most popular yet not highly competitive keyword strings. Google’s Keyword Planner is a good place to start.

Never assume you or your SEO freelancer knows which keywords are driving your website traffic.


2. Optimizing for the Wrong Geography

You need to let your SEO freelancer know what geographic areas to target. Content optimization for local communities can be quite different than for the global market. If you are targeting a local market, the unique keyword strings you need for your content should be specific and may even include your region.

Your page titles and meta description should also include such keyword phrases.

Your page footer should include your contact information.

A good SEO freelancer will be on top of the methods for optimizing for local audiences versus those abroad. 
 

3. Sharing Only Goods and Services Without Education

SEO freelancers are often focused on optimizing your website pages primarily to describe your goods and services and encourage consumers to buy.

After all, this is the goal, right? While product data is, in fact, a number one priority for most sites, it should not be the only priority.

Content is used to draw visitors to your site, and once they are there it is important to provide them with knowledge or information to satisfy their needs or curiosity.

High-quality content that describes your goods is significant, but you may also find an informational blog a worthy method to educate people and turn them into loyal customers.

A properly-keyworded, educational blog is one of the best ways to attract and retain clientele. It may be up to you to alert your SEO freelancer that you need this type of content both on your goods and services pages and in a professional blog.

4. 
Ignoring Meta Descriptions and Image Tags

You’ve heard of metadata many times, but is your SEO freelancer using it within your content? A meta description is simply the 155-character sentence (HTML tag) that summarizes the content of a web page.

This important tag shows up in search results! It is really this bit of text that could draw a researcher to select your site to view out of so many others. As well, your home page and subsequent website pages each need a special title that describes the exact topic for that page.

Image tags are shortened keyword phrases attached to your images that also increase traffic. An SEO expert will be very well versed in the importance of metadata.

5. 
Using Poorly Written Anchor Text

Anchor text refers to the text that is “linked” within your content. Internal links (those that link to your own pages) and external links (those that link to another authority site) are often used as an SEO technique to drive traffic.

While there are some rules around anchor text you can brush up on, a common SEO freelancer mistake is to create an anchor text that does not increase click rates to support website traffic.

Anchor text should include a descriptive word or phrase, so your reader knows what to expect when they click the link. For example, “click here” is a mistake, but “click to learn more about anchor text” will generate much more interest. It is also important that your SEO freelancer use different anchor text for all of the links on your pages.

6. 
Abusing Internal and External Linking

As most SEO freelancers know, linking is a great way to guide visitors to easily navigate, gain credibility, increase customer loyalty, and overall increase traffic to and from your site and other sites. That being said, over-linking can cause some problems.

Both internal and outbound links within your content should lead to relevant, worthy information.

It is a mistake to over-use links, and certainly to link to inappropriate or illegal sites.

Your SEO freelancer should also avoid linking to your home page or the contact us page.

There are typically many default internal links on the header and footer but in terms of additional content links, two to three is often a good choice for the number of internal and outbound links.

Whether you choose to supply appropriate internal and external links or call on your SEO freelancer to do some research is up to you.


Wrapping Things Up

The internet is a competitive market for content, and everyone engaged in eCommerce or an online service offering is challenged to develop content that is rich, engaging and searchable.

Taking SEO into your own hands is do-able, but finding a reputable SEO freelancer can simplify your ranking requirements and allow you to focus on your work at hand.

Getting assistance is a great alternative, but make sure your SEO freelancer is familiar with these topics and knows what you need in terms of optimized content, whether it is for a website, landing page or educational blog.

The more information you can share about your needs, the better your SEO freelancer can respond. When you decide to contract with an SEO freelancer, ask some simple questions about these six topics. This process can help you find the right talent to guide you for success in content optimization.

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testuser

I would definitely recommend placing the Subscribe to your Newsletter CTA before the commenting seeing that you are not a social media platform. All in all, this is a good read and it's not a typical SEO article.