SEO is getting more powerful than ever. As you know, search algorithms are turning smarter day by day. Thus, you must also change your SEO strategy if you want to grow your business online and increase your site rank. To keep you up-to-date with the changing trends, let’s check out the advanced tips for search engine ranking hike.
1. Write RankBrain-Friendly Content
Google uses an algorithm known as ‘rankBrain.’ This artificial machine learning system interprets the language and understands what the user is asking. It breaks down the user query into work vectors. This makes the whole process of searching even more fast and efficient. For this, it’s important to use long-tail keywords and focus on the user intention to get better click-through rates.
2. Focus on Long Blog Posts
Google wants proof, facts, and substance from the authorized entities. When you switch to the longer content (that usually has all the possible facts included in them), you inevitably get better rankings. The average content length is around 2000 to 2500 words for page 1 results. Posts that have 3,000 to 10,000 words are regarded as exceptionally well by the search engines.
But just make sure that it’s well-made, thoughtful, and satisfies user’s search query well. Also, most of the people focus the word length, but they forget the quality. Just give sure what they want in spite of the useless things.
3. Use the Bucket Brigade Copywriting Technique
SEO writing is not including the essential keywords. When users navigate via your site, there are mainly two possible scenarios. Either they read your article from top to bottom or leave your site right away. Therefore, if you want the higher search engine rankings, you need to make sure that the targeted visitors spend more time on your site.
Bucket Brigade Copywriting is a term used by the copywriters. It is the process of keeping the flow going in the copy by adopting a conversational tone. Same as you pass along a bucket of water, this method ensures that your reader reads the first line, the next, and so on. It means that this copywriting technique persuaded the readers to stay on the page. Bucket Brigade works as a connector between two sentences and paragraphs. Just make sure that your sentences are short and end with colons. It will help you improve your search engine rankings indirectly.
4. Keep On Updating Your Old Content
Google likes to see content that is current. It usually gets higher rankings instead of the outdated pieces of information. Updating your old content is another way to increase your ranking on Google and other search engines. By doing so, you will breathe new life into the old pages that are not doing so hot. This helps you to come with more content in less time and make you reach a wide audience fast.
5. Grab High-Quality Backlinks
Backlinks are the oldest and most effective SEO tactics to grow your organic search traffic. Also, links have been an important part of how Google and other search engine identify how trustful a site is. So make sure that you get the high domain authority links from the reputable website. Guest blogging and social media platforms are an excellent way to get backlinks.
6. Optimize Content for Voice Searches
Did you know that one in five searches that happen on the mobiles is the voice? And there is no doubt that this number will continue to boost as the time passes. It means that with the increasing use of digital assistants, optimizing for voice searches has become an important step for SEO success. Also, plenty of voice-based queries come in the form of why, where, how, and what questions, thus just ensure that you focus on them and optimize for the conversational keywords well.