When it comes to learning how to write a blog post , it may seem increasingly challenging to understand exactly what’s involved. It’s just writing after all, right?
Of course, it depends on the blog. Many people assume (wrongly) that writing a blog post is akin to writing of any kind. However, blogging is not the same as writing a news article or an analytical piece. As yourself, “What is a blog.” Most of the time, a blog post should be:
- Specific to a particular audience–or maybe a particular sub-audience within a wider group.
- Easily understood on a specific level; rarely written to an extremely broad audience. It should be tailored to a particular reader. For example, this beginner’s guide is not for experienced bloggers, as noted in the title.
- Clearly aimed at solving one particular problem or answering a specific question.
- Specific to the needs and wants of a particular agenda at a certain time, especially when it is popular or trending.
Once you master the true reason for writing a blog post and learn more about how to set up a blog post, there are some key questions you should ask.
How to Write a Blog Post: Questions You Should Ask
While these blogging rules are not set in stone, they help guide you in your quest to blog with skill and see the rewards. As you prepare to write your first blog post, ask yourself the following questions:
- Who’s the blog post aimed at? A particular age group or location? A new or advanced user?
- Is the information in the blog tailored to a particular timeframe, or is it more general? Does it matter?
- Why would someone read your blog post? What is your point?
- What is the desired outcome or benefit in writing the blog post?
- Do you plan to use the blog post to boost your reputation, share your brand, come across as an authority, or monetize your business?
When you answer these questions, you develop a strategy for your post rather than writing into oblivion. This process helps you “get” how to write a blog post. Furthermore, there are three key elements involved in successful blog writing.
How to Write a Blog Post: Choosing A Topic
First, you must choose a topic and a title. The topic you select should align with a particular train of thought. You should know the audience you have in mind. For example, if you are managing a blog about baking, it may be that your next post will be aimed at bakers, people that want to learn how to bake, or those who seek for information and/or tips on baking.
Choosing a topic for your blog requires a bit of digging. Go to Google Trends, and look for some pertinent keywords that relate to your topic. For example, “top baking ingredients” might be something worth investigating.
When you choose a topic or part of a topic that appears to be trending as highly popular by readers, it has a better chance of readership. With the proper research, you are more likely to find a subject others care about in a timeframe that matters. Simply put, trending topics fit in with what a certain audience is saying or sharing about a subject at a particular point in time.
How to Write a Blog Post: Finding Your Angle
Second, there is great value in finding your angle. A blog post with an angle is likely to be relevant and a valuable read for your audience. Whether your angle is to identify a problem, promote a service, or provide a solution, you are on your way to a winning blog. You need aim and purpose for your article, which will stand out among your audience.
Ask yourself if your blog piece serves a purpose other than mere visitation. You want to write a multi-purpose blog that does more than get “hits.” Write instead to inform your audience or solve a problem. Decide on your angle, and then make it so within your content. You’ll find it more productive as will your readers.
Therefore, taking the time to find your angle is very much a major part of learning how to write a blog post.
How to Write a Blog Post: Making The Sale
Lastly, every good blog post needs to “make a sale” so to speak. Now, you don’t need to actually make money from this type of sale. On the other hand, if you can apply affiliate marketing and find a suitable product to link to, an associated commission is always great. (Be sure to make this clear with an affiliate disclaimer on the site.)
However, keep in mind the reward for a sale does not always have to be directly financial. For example, it might seem odd for a plumber to run a blog that gives out free DIY plumbing tips. It would seem he is forfeiting some work, right?
Not really. You are showing people how to do an odd job for free so they value your expertise and gain trust in your brand. When you offer something for free, customers often come back for more. When a major plumbing problem occurs, they call the team that helped them out in the first place.
It’s not always about making a sale today, but making a sale in the future. Earning the trust of potential buyers is a valuable plan for strategic marketing and establishing a loyal customer base. When it comes to best practices in how to write a blog post, knowledge is key.
This Beginner’s Guide on How To Write a Blog Post is a great place to start. You should find it easy when you follow these with these essential tips for writing a blog. When you figure out how to set up a blog, make sure you have a target audience, a profound purpose (that is larger than exposure), and meaningful links to a sale or service (even if you don’t make a profit). Create blog posts with meaning. Practice makes perfect as you expand your skillsets.
So, the next time writer’ block sets in, review ideas on how to set up a blog and get back on track. A little guidance goes a long way when you are learning how to write a blog post people want to read. The results are amazing. For more information on blogging, see Finding Your Blog Angle.