For most blog owners, one of the most challenging tasks in regular blogging is choosing successful blog topics. It takes time and research to create and maintain a definitive list of ongoing topics so that you continually have fresh material and worthy information to share. In a world of bloggers, it is not easy to find unique topics that have not been covered. A little research and some simple guidelines can go a long way toward selecting the perfect blog topic.

Whether you are blogging about fine jewelry or content marketing, you need to stay current in the market and write about current trends. Seeking trends and writing about them ensures you are promoting a unique point of view and reaching an audience that hasn’t read the content a dozen times already. This research makes choosing a blog topic a little less difficult.

In this article, we’ll help you identify ways to get inspired and expose the power of your blog. Your ambitions can be identified in a good post and keep your readers engaged for the duration of the article. When you started your blog, you likely did it with some goals in mind. One was to select a topic of genuine worth. Let’s learn the simplest path to choosing blog topics that resonate with your audience.

Choosing a Blog Topic: Maintaining Passion

The first step in choosing a blog topic is to recognize it stems from your passion about the point you want to make. Put simply, if you lack passion for a subject, you might find it hard to write about. If you want to attract readership, you must lean on less impressive facts and possibly more controversial topics. These are often the topics readers click, Like, and Share for a lucrative return. This is how to make the topic work for you.

The best blogs are generally those you feel passionate about. When you are passionate about a topic, you attract readers and spark their passion. People are engaged by those who are deeply passionate about something. If you hold fire for a cause, your content is generally read from a viewpoint of passion. With the right motivation, a natural writing flow results and your readers are excited and engaged with you. 

Show your passion. If you write only for a cash reward, you will stop writing eventually and come to despise the task. Your readers will notice. When you choose a blog topic, stick to something that you are excited about.

For example, if you run a florist shop and want to start a blog, make it fun and conservational, and incorporate your design ideas with finesse. Choose a topic to write about rather than push a common sales pitch: “Buy our flowers today!”

In your blog, educate people. Inform people. Create something worth talking about, reading, and understanding. Sell your products with a personal point of view. Most importantly, though, fuel your topic with your passion and see its success.

Choosing a Blog Topic: Is It Open to Discussion?

Another major part of choosing a good blog topic to write about is finding one that is open to “discussion.” You want to gain an audience that is interested in what your blog has to say. What is the point in writing a blog post if people respond with, “Pfft, boring!” and move on?

Always ask yourself if your chosen topic lends itself to a discussion. Using the floral example above, you could write articles profiling every flower or arrangement you sell. This technique shows you have a depth of knowledge, passion for your product, and useful information to share.

When a topic lends itself to a discussion, the result is audience interpretation and an engaging post. Tell the whole truth, share your story, and make it one that is subject to both discussion and interpretation. Give people information they can learn from, grow with, and appreciate.

Broaden your scope to authority-driven content. When choosing a blog post topic, make sure your readers see an opportunity to seek clarity. Give people the chance to learn more, to ask questions, and to find an opportunity to grow.

These should be the major goals for your successful blog topics. When some or all of your blog article allows people to ask questions (and feel comfortable doing so), you have created an air of optimism and free thinking about your blog.

The more you follow these techniques, the more likely they become a major part of your everyday topic selection process. Ensure your blog ideas are based on topics that are debatable, easy to elaborate upon, and includes the vital element of engagement.

Choosing a Blog Topic: The Sensitivity Debate

Another major part of choosing a blog topic has to do with sensitivity. While you may be inclined to write about subjects you are passionate about, be aware of sensitivities by your readers. For example, you might be too emotionally attached to a particular topic to write about it from a non-biased viewpoint. This can then lead to heightened sensitivity from some readers that can turn into a negative comment.

If necessary, provide clarity at the outset of your blog post topic. State that your points are built upon passion. Let your readers know you intend in no way to harm anyone and you hope to remain objective in your post.

Choosing a Blog Topic: Handling A Sensitive Issue

A major issue could arise when you choose to go deep into a topic. A reader may totally disagree with you and your passions. Decide if you feel confident in debating your subject, especially in the face of someone who might believe “other” facts.

Your readers may “call you out.” They may even get personal. In this case, you may not want to write about subjects in which you do not want to engage in a fierce debate. It takes “thick skin” to blog with passion and at the same time remain neutral and objective. So, when choosing a blog topic, consider the ways in which someone could attack you and decide if it’s worth your while. Some controversial topics are simply not worth an emotional battle or the loss of patrons or friends. If you are too close to a subject to debate about it in a clear and unemotional manner, don’t write about it.

If you decide to write about controversial topics and share your strong opinions, state your goal up front and try to be sensitive to your audience’ feelings, emotions, and beliefs. Remain professional when you choose your blog topics.

Choosing a Blog Topic: Is It Provable?

Lastly, a common angle for choosing a good blog post topic is to make it a “factual” one. This means you educate your readers based on facts (not opinions). This is an extremely important element for an exceptional blogger. The ability to blog based on facts and not lose your audience is a gift.

Facts are your ally in blog writing. To choose a blog topic that can “show” or “prove” something requires evidence. Spend as much time as you can to attain legitimate evidence from research companies like Gartner and Forrester rather than seek out the opinions of other bloggers. Rely on expert information, analytical review, peer-review papers, interviews with authorities, etc. With the Internet, it is easy to find but it will take some time. Be sure to cite your sources in every case.

Keep in mind that you are not always right just because you quote an expert. They can be wrong, too. Make sure you are not quoting a theory and presenting it as fact. Only choose factual writing for your blog when you can find evidence that supports your article. Before you go down the route of showing your readers how right you are, make sure your content is 100% provable. A failure to do so could result in major problems for your credibility!

Where To Start

When you put together your blog planning spreadsheet, take time to closely review the guidelines in this article. There are many considerations even though you may love to write freely. Some of the most popular blogs start with one creative idea. Plan your blog topics, research them carefully, and consider your audience for every article. Keep in mind, select topics great for discussion, avoid overly sensitive issues, and seek information that is true and valuable. Visit Outrankio for more great blogging ideas. Choosing your next blog title idea should be a cinch!