Running a blog is hard work, and many bloggers like you find it a lot more challenging than you expected–with the most challenging task that of finding your blog angle. It’s really not quite as hard as you think. As part of Outrankio’s

First, the reason your blog posts need an angle is because an article with no perspective is worthless. It’s just words on a page. An angle is essentially the point of the story; the reason you are writing this particular blog post and that which you hope your readers will take away. If you don’t have an angle, please read on!

You must give your readers incentive to read your post. After all, they’ve searched for a topic and landed on your blog. Now it’s your job to get them to stay awhile. Whether your readers are trying to solve a problem, get an expert’s view, or be entertained at some level, angles matter. Finding your blog angle is not exactly obvious, so we’ve got some concepts to break it down.

Writing with perspective can make a significant difference in how you write your blog posts. It may be time to improve your content with fewer affiliate links and sales scripts and replace them with a compelling strategy.

Finding Your Blog Angle: Showcasing Expertise

One of the best ways to improve your blog is to get an expert involved. Yes, it will likely cost you to interview one and it may take some time to prepare. If you are serious about finding new blog writing tips, showcasing your expertise is among the best starting points.

A good blog is easy to run, but a great blog is a worthwhile challenge. For example, a blog post that showcases the expertise of an industry leader is hard to replicate. You literally have real words and true opinions based on an exclusive interview. Therefore, you have timely content that no one else in your industry has. This should be quite convincing as a good place to start in finding your blog angle!

Essentially, having an angle helps you build a strong blog following. Experts tend to drive followers by their title, experience, or credibility. Readers are drawn to your post when they identify with a person or brand they respect and admire and they tend to build confidence in a particular product or service. You can fall back on this tactic as you need it and as your budget permits. When you showcase expertise in a blog two or three times per year, it a worthy investment to help boost customer engagement. It’s an angle worth looking into. 

Finding Your Blog Angle: Case Studies

One of the main reasons you run a blog is to share your expertise, promote a product, or increase your website traffic. Using a case study in your blog content is a proven alternative. A case study used as a blog angle is one more way to showcase a problem/solution scenario to reach potential customers. They reveal how you as an expert comes across a consumer problem that the reader may also have, and this style blog can show them how using a particular method, service, or product to solve an issue.

Testimonials are one of the best ways to show off your business in a positive light. Real-life scenarios help you avoid the need to be a perfectionist blogger. These case studies usually include the positive and negative lessons, success, and failures, and customers find honest reality in this blog angle.

Your leads desire to find out how to avoid common problems others have faced, and how they can find the same reliable solutions. A problem solving case study is very powerful. You can show your potential customers a solution they simply can’t do without.

Whether that solution was hiring a specialist, support for a DIY project, or instigating a lifestyle management change, this blog writing tip is one that tells the truth and leaves readers with a breath of fresh air, knowing a product or service really worked for someone else. Over time, this change in your approach to blogging is likely to have a useful effect. Try a case study every month or two, and show how a particular problem was overcome with a worthy solution.

Finding Your Blog Angle: Helping Out

One of the most powerful forms of blogging is in helping someone. When you find your blog angle, you tend to come up with successful “how to” posts. If you aspire to deliver training or how-to videos that you could be paid for, do not sell yourself short in a blog. However, if this angle helps you get your point across, audiences love “help” articles. Decide on the best platform for sharing help messages, but use an alternative method if you believe you have the expertise to start a profitable business.

The fact is, expertise and reputation often bring first-time customers back to your site. If your business is built to give back, it will pay off. Sometimes, giving your readers a bit of information about a DIY option so they don’t have to hire a specialist or buy a product can be a priceless return on investment.

When you find a new blog design, don’t make money your quest. Your most lucrative tool isn’t always your profit margin, but rather your company reputation. With a good reputation, you stand to get repeat business by customers that want to come back and share their experiences with others. You may have a profitable year, but make sure it’s not built on sand, false promises, and grandiose claims.

Repeat customers, performance, and profitability require a good reputation. An unusual blog post dedicated to helping an audience or giving away some valuable information to others in your industry could be very lucrative indeed. You’ll gain more traffic on your blog, get more shares, and showcase benevolence. It also shows that you are a confident business that is comfortable in handing out valuable advice where the return does not have to be monetary.

Finding Your Blog Angle: Compare and Contrast

A final recommendation for finding your blog angle is very powerful. It showcases your authority, helps promote your products and services, and can be extremely useful. This angle is called the compare and contrast model. This style blog post is a fine choice for helping your reader make a decision or come to a conclusion.

Start by creating a comparison of the industry tools a customer might use. For example, if you write a blog for the tech industry, compare and contrast the best anti-virus software programs. If you are building an art blog, compare and contract the best free art tools.

The opportunity to market your products using a compare and contrast method is highly lucrative. This blog design idea can make a huge difference in your business performance and transform how you work and operate.

Not only that, this blog angle can portray your business as one with solid actionable advice over text-heavy opinions. Your comparisons should be natural and authentic, based on research and experience. This blog angle can help you transform your boring blog into a more factual submission. It gives your readers a chance to learn valuable input for strategic decision making. It may take some work to find fresh topics that break away from the norm.

Start Your Blog Angle

Work with the blog writing tips above and get a fresh start on your blog post. It takes effort to break out of your old habits, but there is no shortage of opportunity for getting the word out. It is time you get on the right path. Showcase your expertise, write a successful case study, create a helpful guide, or offer a product comparison in your next blog post. Some of the best blog sites use these models. Success awaits when you think outside the box. For more ideas, read: Choosing a Blog Topic.