Those who are in the industry are well aware of the term SEO. It is a process which improves the ranking of a site on an SERP. Website owners crave for it because users usually open the few top results.
One of the essential ingredients is site taxonomy. It has to match the way users search for relevant things. It is difficult for users to navigate through the websites that don’t use taxonomy.
Let us make is a little simple for each one of you to understand.
If a company is selling laptops online, it must have a broader category of the computer as well. The point here is to generate leads through the relevant searches. Ideally, there should be a category for laptops and computers as well.
If there’s no category for computers, the website will have a lower ranking on the search engine.
Not just the presence, but the presentation of category must be optimum. It is because you have to make it possible for the search engines to recognize and crawl your site.
Those who are running scale business have to rely heavily on search engine optimization. The reason for large merchandisers to not use it is that they get most of their traffic from branded searches.
What is Site Taxonomy
Evolved from the classification of organisms, it is one of the branches of science. But it is not limited to just one field. Search engines have been using it for the betterment of their users as well.
Alternatively, it is known as hierarchical taxonomy as well.
Digital world needs the content in a flexible manner. Site taxonomy is one of the many ways to achieve nimble content.
The basic idea behind taxonomy is to make the content more versatile. Now, what does this mean? This means that the data can be structured and unstructured so it can be organized, arranged, and distributed.
Why Do You Need SEO Focused Taxonomy
When it is about the traffic and SEO, ease of the user is a critical factor. Clear information taxonomy makes it comfortable for users to find the desired information.
If your website, however, does not have a taxonomy or has a chaotic one, users will find it confusing. Most of the times, they will end up with what they don’t need. The result would be customer leaving your site without spending any time. If in case you are selling something, well, you will lose leads this way.
How Does Taxonomy Improve Search Engine Rankings
Taxonomy lets crawlers index and classify the pages in a much better way. The bots of search engines don’t have to look for patterns in the information on the site. The only thing these bots have to do is to follow the taxonomy to index the entire information about every product or topic.
The good bots drop off quickly without accessing the entire content if there’s no proper channel on the site. This ends up in nothing but a low ranking on the search engine result page.
How to Create the Best Taxonomy for SEO
It is one of the best SEO techniques that actually work. Interestingly, the emphasis of this article so far was on why you should do it. Let us now move a step further and see how to do it.
Split the Content into Subtopics
It’s an entirely different approach to get to the destination. A little complex, the method is worth every effort.
When you begin to create content on large topics, break them into multiple smaller sub-topics.
Just take one topic that you want users to know about. What it means is that when a user visits your site, it will be easier for him to understand the same.
You can also split these topics into sub-sections and then build a separate page for each of these sections. After all, the priority is to make it easy for bots and users.
Match your Site to the Visitor’s Approach
It might sound complicated, but is an easier version of the first method.
In this case, you don’t have to break anything into the sub-topics. Instead, you can match the information on your site to the visitor’s stage of buying cycle. What’s the benefit of this? Within the fewer content assets, you can organize everything without any illogical ways.
This is better suited for the businesses that are selling their products on the internet. Simply put, visitors of several types make their way to your website. They can either be the ones who know what their problem is, what’s the solution, or perhaps the ones who are looking for a data on the problem itself.
The way you present your products, and the relevant information will decide whether the visitor turns into lead or not.
Tags Impact the SEO of a Site
The human body has connective tissues to function properly. Likewise, tags are the connective tissues of a website. Why so? Because they make it simpler for users to find more related content there. Not just for the users, but they are also helpful for the search engine bots.
Yet another role of tags is to bring some content on the website up which gets buried deep within it.
It is indeed true that keywords and its likes matter the most, but site taxonomy is necessary for the SEO of your site. It enhances the chances of your site getting a good rank on the SERP when a user hunts for the relevant information.
Also, the bots that help crawl your site will also find it easier to index the information. It is one of the ways you can improve user experience on your site. How? By creating multiple pages and categories on the site so that user can find easily whatever he wants.
If you are one of the smaller companies in the market, then you can’t ignore this thing. Shoppers want to find the products in the quickest way possible. One who provides the users with what they crave for is designated as the winners at the end of the day.