Keyword research is a vital step in SEO copywriting. It is when people use keywords to find and research search terms which people usually enter into search engines. In-depth knowledge about these terms helps many internet marketers to strengthen their business content strategy. So, let’s check out how to do keyword research for your SEO.
1. Create a List of Crucial and Relevant Topics
Think about the topics that you want to rank for your business and then make sure that you come up with particular keywords later on. If you are a regular blogger, these are mainly the topics that you use for your bogs most frequently. Or maybe they’re ones that are used mostly in the sales conversations. Put yourself in place of a buyer and think about what topics they would love to read.
2. Add Keywords into Your Important Topics
After deciding few topics, now it’s time to include keywords into them to enhance your ranking on search engine results pages. Since more and more keywords are getting encrypted by Google daily, so another way is to identify which keywords for your site is already getting found for. For this, use Google Analytics tool. Just go into your traffic sources and check out organic search traffic to know which terms people are using to reach your site. Repeat this process for all the topics that you have. Also if you find any difficulty in getting relevant search terms, ask your employees on front lines and ask them what terms their customers use. They can be wonderful for your keyword research process.
3. Research Related Search Terms
If you find it hard to find more keywords for your website, just search about the particular topic on Google and have a look at related search terms which appear at the bottom of results. These are the best suggestions that you can use for your strategy.
4. Look for the Blend of Long-tail Keywords and Head Terms
It is vital that you have a healthy mixture of long-tail keywords and head terms in your keyword list because this will help you to accomplish your short as well as long-term goals.
5. Identify How Your Competition is Ranking for these Keywords
Understanding what keywords your competitors are using for the high ranking is the smart way to boost your ranking too. Besides manually searching for keywords in an incognito browser, use SEMRush to figure out what keywords your competitors are using. This amazing tool allows you to run free reports which will showcase your top keywords for the domain you have typed.
6. Use Google AdWords Keyword Planner
Finally, narrow down your keyword list with some more meaningful data. For this, use Google Trends and Google AdWords Keyword Planner. This tool let you see search volume and have traffic estimate for your targeting keywords. You can use it to identify any terms on your list that have very less search volume. But before you omit anything, just check it out in Google Trends.