An SEO audit evaluates search engine friendliness of a site and offers you better insights into your site, individual web pages, and overall web traffic. It is an excellent way to enhance the performance of your website and allow you to gain a higher ranking in SERPs. It’s crucial to perform audits at least two times a year. SEO audits usually consider different site factors like site architecture, links, and content.
How On-Page SEO Audit Helps?
On-Page SEO is a way of optimizing each web page of your site to get to organic rankings related to the topic. On-Page SEO audit helps you to:
-Understand the possible problems that are causing big trouble in the online visibility of your business
-Know SEO health of your site
-Keep your website updated with the state-of-the-art innovations in search engine marketing
-Find out if the search engines can crawl and index your site
How to Perform an On-Page SEO Audit?
1. Check Google SERP
It’s essential to Google your brand first before you start an on-page audit. This will help you to determine if your site is indexed well or not. Also, how the outcome appears is also vital. After that, check index rate of your website with ‘site: your domain name.com’ in the search box to see how many indexed pages you possess. You can also have an in-depth analysis of your site in Google Search Console under the index status section. If your indexed pages are less, it’s time to find out the possible cause.
2. Identify Google Penalty
Google penalty negatively affect the search ranking of your site. Thus, it’s vital to suspect it before it’s too late. Even if you know that you have been penalized, it is essential to identify the exact nature of the penalty. You can resolve it by:
-Knowing about the penalty
-Conducting deep SEO audit and identifying potential issues
-Send Google recommendation request
-Make alterations as required to adhere with Google TOS
You can also use Google Search Console to identify the possible problems with your site.
3. Find Hidden Text
Most of the people hide keywords in the hidden text to trick the search engines for a limited amount of time. However, it’s important for the SEO experts to remove user related spam on the website like hidden text and links. It’s because anything that hides text from a browser, but it is still present in the body of the document will be indexed by the search engine spiders and this leads to permanent ban of your site. In order to check for hidden text, simply turn off JS and CSS with web developer tool browser add-on.
4. Do a Speed Test
A slow page usually hurt Google search rankings but conducting a page speed test will help you. For this, you can use Google’s PageSpeed Insights.
5. Analyze On-Page Factors
The next step is to analyze on-page factors when you do an audit like:
-Server and not found errors
-Page crawling and indexation
You can even use Spotibo to determine the possible problems.
6. Identify the Possible Site Errors
The final step is to check your web pages for the errors that pose a negative influence on the search engine rankings of your site. For this, it’s best to use a Google Chrome extension for identifying broken links for every page. You can also use on page SEO checker because it helps you to get an in-depth analysis of your site and offer actionable recommendations based on collected data.