It is a dream of most bloggers and website owners to have their link ranked high on a search engine’s result page. Most people rely on link building to get the desired results but end up getting nothing at the end. There’s a good news that you can rank your website higher without building backlinks as well.
Google has been, for ages, saying that marketers don’t have to focus on building links to rank high in the search results. This has created a popular narrative that external links aren’t that crucial in Google’s ranking algorithm.
Here in this post, you will get to learn some of the tips to drive more organic traffic to your site, enabling the site to be in Google’s top search results without creating a single backlink.
Before we reach the terrace of the building, let us have a look at its foundation. It is completely natural to have a strong foundation or base of a site. Content is one of the pillars that take the weight of a site. If you do not have quality content on your site, you are less likely to rank anywhere near good, even if you have built quite a lot of backlinks. If the content on your blog is of low quality, you can’t really expect Google to rank it any better.
To improve the ranking of your site without building any backlinks, you need to take care of certain things. Here you have the list of things to consider.
Reduce Pogo-Sticking Effect
Go back in time and recall when you had clicked on the topmost links on SERP only to come back to the find something else. This is because you were not satisfied with what that site had to say about the particular topic. The most common cause of this effect is the immediate dissatisfaction to the visitor for one or more than one reasons.
Simply put, it occurs when a user clicks on a highly ranked site, but comes back to the search result without spending any time on the site. It must be noted that the pogo-sticking is different from bounce rate. A higher bounce rate is what tells you that visitors are indeed coming and spending time on a specific page of your website, but they are not exploring the website.
Improve User Experience
Besides great content, you need to optimize your site to make it user-friendly. What it means is that a user must not feel like being trapped. Instead, he should spend time on your site. After all, Google ranks the sites higher which take care of their users, keep them engaged, and it also looks out for dwell time metrics.
What you need to do is to stay as much relevant as you can, and always remember the niche of your site or blog. Don’t let users face a lot of pop-ups or video ads that play automatically.
Target Non-Competitive Keywords
It can be really challenging to target a competitive keyword without any linking and get a higher ranking. The recommended approach is to figure out a keyword that is being targeted by very few in the industry. This will make it a little more comfortable for you to get your site in the top search results.
Link out to Authority Websites
A lot of people fear that they might end up ruining their image and spamming the internet by linking out to an authority site. So long you don’t just link anything, there’s nothing to worry about. It rather improves the organic traffic on your site and has positive impacts on the image of your brand, either directly or indirectly.
The basic idea of this entire web is to connect web pages with each other so that users can get the best of information they are looking for. When you link a relevant site which has great content on it, the former one will gladly mention you somewhere. That’s how your site will get more of organic traffic.
Reduce Bounce Rate
Being an owner of a site or a blog, you cannot afford to ignore the bounce rate on your site. In a nutshell, visitors who close your website upon spending quite some time on just one page contribute to the bounce rate. Google takes it as a parameter to evaluate the quality of content on your site. Although it is crucial to keep the bounce rate low, no bounce rate is neither achievable nor desirable.
To reduce it, you must write unique and lengthy articles which contain to-the-point information. Useless sentences would indeed increase the word count, but won’t help in improving the ranking.
Get Active on Social Media
It is a great way to amplify your on-site content through social media platforms. If you have a significant social following, the search engines consider your domain to an authority one in the relative niche. A higher number of the social following increases the chances of your content being shared. It can serve the purpose of improving your ranking on the search engine’s result page without building a single backlink.
Never Miss the Meta Description
Meta tags, although do not have much of an importance; they are useful in letting the search engine know what’s there on the web page or the blog. A relevant Meta description boosts the chances of a webpage being ranked higher so that a user can get the desired information. Also, use the focus keyword in the first paragraph of the article to improve the ranking of your article, and eventually your site.
When it is about improving the ranking of your website, there’s no faster way. You will have to keep patience and working hard to get what you want. There’s a mention of non-competitive keywords. You have to understand that there’s a reason behind there being non-competitive ones. It is the search rate.
One last piece of advice is that run an audit of the complete site so that you know what areas of your site have SEO problems. This way, you will be able to fix the issues that have been keeping your website away from higher search engine ranking on the results’ page. So, these are some of the crucial tips to improve site ranking without building any backlinks.