Keyword research is one of the cogent aspects of Search Engine Optimization (SEO). Other synonymous cogent aspects are link building and marketing. This research is the act of finding focus words or phrases used by consumers when they search for a particular product or service. Put simply, keyword research deals with targeting the words users’ enter into the search engine box.

Why is keyword research important?

It is important to find and understand relevant major keywords that relate to your company. This process helps your potential customers locate you online. With relevant keywords, you are able to drive traffic to your website. On the other hand, if you use the wrong keywords in your content, the results are disappointing. Keywords not often used by consumers lead to a website optimized with the wrong keywords. Once this happens, you end up targeting and attracting the wrong consumers. When the incorrect audience visits your site, you end up with “unqualified” traffic that rarely gets converted into leads. Additionally, your content strategy is a waste since you have adopted the wrong keywords. Hence, when researching the keywords to target within your content, you need to understand both the words and phrases to target as well as your customers’ demands.

How to carry out keyword research?

First, consider yourself as a buyer and think of the keywords you would use when you search for a particular product for your business. Discuss with your team the most relevant keywords including an emphasis on your location. After this, ask yourself if the search term will truly link to the products, services, and information needed by your customers. After setting up the right keyword list, determine the competition rate for each keyword. If you are a startup, you should consider keywords with low competition as higher ones may be difficult to target initially. There are numerous tools available online to help you through this process. Some of the most popular ones are:

Google AdWords

Google AdWords is the most powerful free keyword research tool. It can help you find and research the best keywords to suit your business. This tool assists you to ascertain relevant keyword competition and the number of monthly global and local searches using a keyword. This research help you to determine the strength of each keyword you selected as part of your list.

Market Samurai

Market Samurai is one of the most common paid SEO tools. It is used for keyword research when you need to focus on the right keywords to target. It also helps you focus on keywords that rank along with their competition rate. Additionally, Market Samurai recommends the best domains and how to promote the keywords selected.

Long Tail Pro

Long Tail Pro is a very simple paid keyword research tool. It is a preferred tool for key phrase generation, competitive analysis, and site visitors when you require a more expansive tool for your business needs.

In addition to these popular keyword research tools, there are many others such as Wordtracker, SEMRush, SEOmoz, and Woorank Website Review tool. Keep in mind, generally, a keyword is actually a connector between users and a website. A keyword allows users to easily locate your website. Keyword research helps in the process of website ranking and also helps you to understand business and market trends. This in turn be used to improve your own business. It gives you an insight into what consumers are looking for right now as well as what your competitors are offering right now. No doubt, keyword research is an indispensable ingredient for your website success. For more ideas about keyword research, read on: 5 Best Keyword Rank Tracker Tools For Website Performance.