By now, you are probably quite familiar with social media marketing strategy, but do you need help getting started with it? Establishing goals and objectives around your social media strategy guides you to effectively connect with your customers. This post will show you what you need to do to create a successful social media marketing strategy so it can work for you.

One – Identify Business Goals

In your social media strategy, every section should serve the overall goals you set.  You can’t continue to move forward without knowing the specifics of what you wish to achieve. Make sure you look closely at your general goals or your company goals before you decide how you want to use social media to achieve them. Make several personalized goals and organizational goals; i.e., retain customers, increase brand awareness, decrease market costs, ensure cost relevancy, etc.

Two – Set Marketing Objectives

If you don’t set precise limitations that define the details of when and how your marketing objectives are to be achieved, the work you do is technically useless. For instance, if one of your primary marketing objectives is to increase your sales, you need to know how many sales you need to make before the objective is considered achieved. Make your marketing objectives specific, achievable, measurable, relevant, and time-bound.

Three – Research Competition

It is actually very important to keep track of competitors’ activities when it comes to your social media marketing strategy. Researching your competition not only keep you acquainted with their activities but also gives you the idea of what is working so that you can also use those same tactics for your own business. Begin by gathering a list of 3-5 major competitors, check which social networks they are using, and examine their content strategy. Check the number of followers along with their posting frequency. Pay attention to the type of content they post, its context, and how they respond to their fans. Don’t forget that you are only doing this to get a general picture of how the competition is doing in order to learn some useful tactics and compare how you stack up against each other.

Four – Choose Channels and Tactics

Select the right social network channel. If you know your audience, this selection is easy. What you don’t want to do is make the mistake of wasting time creating accounts on every popular social network platform, when in fact one or two particular platforms may be those your audiences use most. Learn more about who uses which social platforms. There are graphs and statistics tied to people demographics that tell you what you need to know. Use the social network platforms that benefit you and your customers the most. Naturally, the common social media platforms such as Facebook are generally the best, but it really depends on who you want to attract.

Five – Create a Social Media Marketing Strategy

Social media is meaningless without a thoughtful content strategy. Design a timely strategy to reach your audience and get them familiar with your business. Social media and content have a significant relationship. Use them together to reach your goals. Social media must be scheduled, consistent, posted regularly, and crafted to get into the minds of your customers. What you write (or have written by an expert) matters to your loyal customers as well as new leads. It is still one of them cost- and customer-effective marketing tools in the business. Use these social media platforms to your advantage in a proven content strategy.

Allocate Resources and Budget 

You must have a reasonable budget for your social media marketing strategy and the associated resources. Re-review the strategies you set out to achieve your business goals. Hopefully, your strategy included added resources and the budget needed for them. Create a full list of all the tools you need: social media monitoring, email marketing, and customer relationship management (CRM). Include the services you may need to outsource: technical writing, graphic design, video production, and any advertising may need to purchase. These days, it’s pretty hard to design a marketing strategy and manage every facet on your own. Estimate annual costs and predict the outcomes of your investment. Get the help you need. These steps will help ensure your business growth.

These are just a few of the important elements of a social media marketing strategy. Understand your overall business goals, set achievable marketing objectives, know your competition, choose the right social media channel, design a reasonable content strategy, and make sure you have the resources and budget to make it all happen. It’s a great place to start. For more great ideas, check out this article: How Enterprises Are Adopting Social Selling.