There is nothing more frustrating than putting hard work into your website or blog only to see it struggling to rank with search engines. There are millions of websites and blogs online, so getting your blog to rank above the competition is an important challenge. If you have started a blog and you are looking for ways to improve your website ranking with search engines, stayed tuned. Below are some great tips along with five simple ways to improve your blog and website ranking.
Publish Content That’s Relevant to Your Website
If you are focusing an article on fish, then an article about dogs isn’t going to help you. The key is to focus on a particular keyword for each page or post. Fish is a very broad keyword, but tropical fish or a particular type of tropical fish is not as broad. You want to include your keyword in the heading, sub-headings, and throughout the article. Use formatting such as bold and italics to highlight your headings that contain keywords or key phrases.
Keep Your Content Fresh
Content must fresh, current, and every-changing to keep up with the times. Publish new blog posts on a regular basis, and re-read your existing posts over the months to make sure your content is not out of date. Lengthy content has its place according to Google, but keep in mind that could change. Consider lengthening and strengthening your posts over time in order to keep your website or blog ranking with search engines. You also want to engage with your visitors and keep them coming back for more. Fresh content is one of the best ways to do this.
Metadata Is Key to Website Ranking
When you post a new page of content, make sure you update the keywords, metadata, and snippets including the slug and meta description. You can include relevant tags which will help people search your website. You can learn more about metadata from Margaret Rouse at WhatIs.com. Depending on your business goals, understanding how this data affects your pages and your customers is key to your success.
Include Internal and External Links
If you are linking internally to your own pages or to the web pages of others, in any case use the opportunity to explain the links. For example, don’t instruct your readers to simply ‘click here.’ Instead, write about the link and spell it out: ‘University of Tropical Fish Research.’ This way, your links will be searchable by search engines, not just the words ‘click here’! A simple technique that goes a long way in search engine results.
Website Ranking With Alt Txt
While Alt Txt (or Alt Tags) are sort of tucked away on your content management system (CMS), they are very important to search engines. They allow your content to be found through different funnels instead of just through your main title. As an example, this “alternative text” is usually a word or phrase used to identify an image, often with a relevant keyword. Alt text is helpful in lieu of a linked image. Margaret Rouse at WhatIs.com also has a great definition of Alt Txt if you want to learn more.
A really good content management system (CMS) like WordPress will generally have fields for all of these key website and blog elements. Each one plays an important role when it comes to improving your blog and website ranking with search engines. You know what this means. More visitors, more productivity, and more earnings. Check out more great ideas at this linke for website and blog ranking: 9 Blog SEO Tips to Assist Your Blog Rankings