A search for “celebrity news” on Google produces many results. Even if your blog provides interesting and dependable content, other inferior blog pages may still rank above yours. So, where does your blog rank and what can you do to get it to the top? With so many blog sites featuring similar content, getting noticed on the web today can be a challenge. Your blog page can offer useful content on widespread subjects in an attractive and interactive format but yet invite few readers. One of the most consistent ways to increase traffic is to attain top ranks on search engine return pages (SERPs). Let’s start with some basics.
What Exactly Is SEO?
Search Engine Optimization (SEO) is the process of attaining top search engine placement for significant keywords and keyword phrases. This is possible when search engines trust that your website or blog is more appropriate than your competition’s website or blog. For a nice overview read, The Beginners Guide to SEO.
How Search Engine Optimization (SEO) Works
Though search engines are constantly changing and developing the way they rank web pages, there are two major content elements that determine the basis for successful page ranking.
ONSITE – YOUR OWN CONTENT AND SITE STRUCTURE
- contains the best keyword clusters
- matches competitive, targeted keyword clusters
- includes updated content as needed to target new keyword clusters
- has the best site structure and architecture
OFFSITE – HOW YOUR SITE IS MENTIONED IN OTHER ONLINE SOURCES
- improved profile including highest quality
- significant and active social media presence
- on-theme incoming links
- offers citations about you
Keep in mind, at least half of your SEO outcomes are affected by your ability to incorporate techniques, strategy, tactics, and finesse. The other half of your SEO outcomes are affected by elements outside your direct control. This is the simple version of how search engine optimization (SEO) works. Let’s learn more.
What Are Keywords?
Keywords are phrases or terms you would presume people use to search for and discover your website. Through SEO, you can select your keywords and make pages that focus on them. You should focus one page each on a particular keyword term or phrase or a few detailed keywords. A good trick in SEO is to increase traffic with several pages, each with a focus on specific terms. The alternative is only one page with broad one-word terms. This is not always as effective.
Using Your Own Domain Name
External (offsite) links are essential for your own ranking and for handling your competition. Whenever possible, you want those external links (domain names) directed to your site to use your own keywords. Other websites are more likely to connect to you when you display your own keywords in the domain name.
SEO Feedback Timeframe
You are not searching the entire web when you search using a search engine. Instead, you are searching the search engine’s cache of the web. It actually takes the search engines some time to find and accurately index new pages and links. If you are just starting to use SEO on your website, it might take up to six months or longer to attain a top ranking for a common phrase on a particular search engine. But, if you work hard enough, you can rank well on a regular basis for in as little as a month. Work to make your SEO feedback timeframe acceptable. Stay tuned for more tips on how search engine optimization (SEO) works.
How to Build Links
There are a variety of ways you can build links for your website or blog. You boost traffic, improve your overall productivity, and enhance your SEO:
- Register your site in main directories like DMOZ and Yahoo! Directory. Search engines do not always recognize links that go through redirects. So, before paying money for a listing, check to see if the directories return static links.
- Write articles, newsletters, or press releases and syndicate them on other sites.
- Ask product manufacturers, distributors, college associates, friends, and other business partners to link to your website.
- Sponsor other websites and get them to link to yours.
- Purchase advertising from similar websites.
You see, how search engine optimization (SEO) works involves a number of key facets. Whether you are a web designer, blogger, or business manager, time and effort are required in order to achieve webpage rankings. There are many options. For more great ideas, read on: How to Use SEO in Your Digital Marketing Strategy