Is your content marketing strategy doing its job? If you can keep up with today’s search engine algorithms, you may be able to achieve high search rankings and increase traffic. Algorithms are the rules search engines set to get to the greatest common denominator in search results. Some Is your content marketing strategy doing its job? If you can keep up with today’s search engine algorithms, you may be able to achieve high search rankings and increase traffic. Algorithms are the rules search engines set to get to the greatest common denominator in search results. Some serious shifts in SEO and content marketing are causing companies to rethink what they place on their sites and how they display it. Page ranking algorithms evolve on a regular basis, but we finally see some shifts. Search engine optimization techniques have business owners and developers in a struggle to keep up.
Concise Content Marketing in Your SEO Strategy
Lately, we see a shift from chunks of long, arduous content to concise content that “gets straight to the point.” There is so much redundancy on the web that both search engine providers and entrepreneurs seek better, more efficient ways to attract their audiences. Really, how many ways can we say it? Business owners have little time to read articles in full, so they simply skim the top for common themes. They scan for something they haven’t already seen. A more efficient approach is optimum. Precise, high-level content presented in a simple, engaging manner that will resonate with diverse audiences. While text is critical in every content marketing strategy, rich mediums such as audio and video now take center stage.
Mobile Adaptation in Content Marketing Focus
Consider the usage statistics for mobile devices along with new generations that use them. The number of mobile device users is expected to top over 5.5 billion in 2018. Many of these users have multiple devices. Mobile adaptation is significant for every business’ online presence. Consumers expect the ultimate “user experience (UX),” and they want to receive it on impact. Your mobile optimized website pages are critical if you expect to keep your market share. Mobile users drop out if a site takes more than a few seconds to load. If they don’t find what they search for within 2-3 seconds after launch, they leave. The right mobile marketing approach is specific, targeted, and unique in order to retain your audience and achieve social sharing.
Reaching Audiences by Locale
We can thank our leading search engines for hyper-local commerce whereby search results incorporate consumer shopping habits, recent purchases, and a myriad of “local” listings for every product. Businesses take advantage of this approach by placing their contact information in online business directories such as Yelp, Home Advisor, and Angie’s List. While consumers want to see a live website when they seek out products and services, Facebook and LinkedIn landing pages have a huge local community influence as well. When you reach your audiences by locale, you tap into personal expectations and unique needs. In doing so, you contribute to highly desirable UX and eventual customer loyalty. This, in turn, leads to customers who share socially and results in epic digital marketing for your business.
Staying Current With Content Marketing and SEM
When you stay current with search engine optimization (SEO) and search engine marketing (SEM) techniques based on shifts by search engine providers, your odds for continued successful rankings should increase. First, look at the serious shifts in SEO and content marketing, and then make the changes to adapt. It’s true you should tweak your content, message, and content marketing strategy on a regular basis to keep up with technology and your competitors. Rely on Outrankio and other articles in the content marketing world, and use search engine optimization tips to keep your site engaging. Now is the time for your best SEO to sparkle and shine.