If you are blogging daily, it is productive to create a search engine optimization (SEO) checklist that you check off as you are writing your content and not well after you’ve uploaded it. Using WordPress as your guide, you can produce a high-quality, optimized SEO blog on the first or second pass in lieu of spending 2-3 hours perfecting the piece for great readability and SEO scores.
Whether you use WordPress or not, the rules for quality content are pretty much the same. If you’ve been blogging awhile, you probably already have an understanding of the terminology and SEO marketing tips that are sure to land visitors on your site. If you are still asking, “What is SEO,” you may want to do more research. Understanding code is useful, but the layman can function to a certain degree without it.
Universal Optimization Techniques
When you log into a content management system (CMS) like WordPress, you find many search engine optimization tips. Most of the content platforms offer it now. The problem is, each of these platforms has a language of its own that takes some time to understand. There are a number of universal optimization techniques to learn about. There are rules for headings, categories, image tags, keywords, the number of words per sentence and paragraph, active voice, and transition words. The SEO tips for these elements once mastered generally result in some good posts with favorable results. Little by little, you can realize a fully optimized blog page, and there’s no question when it’s working!
How to Improve Readability
While there are many ways to optimize your content, let’s use WordPress as an example to identify some basic SEO marketing tips for daily bloggers. These basic tips are a must if you want your content to rank.
- A blog without headings is like a web page without a banner. Apply a heading style and incorporate keywords to improve your readability score. This improves your blog so it becomes searchable. Select your title, and choose a heading style from the style drop down.
- Words Per Sentence. Most blogging programs flag long sentences as difficult to read. Keep the word count under 20 words per sentence if possible. Long sentences are excellent for press releases and descriptive writing, but blog readers want concise content.
- Words Per Paragraph. As with words per sentence, most blogging platforms flag paragraphs that are too long. Anything over 300 words in one paragraph is considered too long. Remember, writing a blog article is different than writing a thesis.
- Active Vs. Passive Voice. Use active voice in most conversational writing. Active and passive voice is easy to recognize once you’ve had some practice. In Active voice, the subject of the sentence performs the action as denoted by the verb. In passive voice, the subject of the sentence is actually acted on by the verb. What, you ask? Example: “John painted the house” is active voice, while “The house was painted by John” is passive voice. Search for endings like “ed” and “ing” to find the problems.
- Transition Words. Blogging platforms like to see transition words—those words that improve readability from one section to the next. In your original writing, try to include them. There are different types of transition words, many placed at the start of a sentence: As a result, while, in addition, almost, most of all, in conclusion, finally, and therefore are some examples.
How To Manage Keywords and Tags
Other essential ingredients to high-ranking SEO blogs are keywords and tags. Your blogging platform has fields for these elements. Below are some search engine optimization tips to help you.
- Categories and Tags. Categories allow you to group your posts by topic while tags are the keywords within your post your users search for to find your content. Once you enter content for these fields, you improve users’ browse-ability.
- Image Tags. Since you want your images to be searchable along with your content, alt tags and good titles are essential. Locate your image and select it in order to populate the Title and Alt Text fields for search-ability.
- You generally need to enter a focus keyword that is the primary theme of your article. The CMS tells you whether or not you have saturated the content to a degree in which the keyword can be found by search engines. Don’t forget to add a snippet from your content, which will be included in search results.
Get online and search for guidance on keywords and tags. Filtering the best search engine optimization tips and taking time to learn are your only obstacles.
At the end of the day, most good blogging sites allow you to check your visibility settings, traffic, and SEO score. In the next article, SEO Tips for Daily Bloggers—Part II, we’ll take a look at meta descriptions, linking, full posts vs. summaries or excerpts, NoFollow, and how to check your article score. Visit Outrankio for further methods to strengthen your online blogs: 7 Blogging Tips That Every Blogger Needs for Success. A good blog goes a long way toward improving your website traffic and promoting your brand.