Social Media Marketing Tips : Nationally, businesses have already figured out the epic advantage in social media to boost their business image and increase profits. The sheer number of Facebook users show its proven acceptance as a favorite platform. It is generally the number one outlet for getting the word out. While LinkedIn is the “Facebook” for business with huge success for job networking, FB steals the show. Even so, the social media landscape is ever-changing and what works today may not work next year. Get to know your audiences and tools they use as technology evolves if you expect your SMM plan to work.
Social Media Marketing Alternatives by Audience
By now, almost 20 years running, most everyone recognizes the main social media platforms and has a general idea of how they work, especially when it comes to business. The reality is, these platforms attract unique audiences based on many demographics. As well, there are many types of content you need to consider to attract leads. When you recognize who is using what platform and for what purpose, you have better odds of developing the best SMM campaign to reach your market.
Best Social Media Sites
- Popular social networking sites include Facebook, LinkedIn, and Google+. Within the past year, for the first time, Facebook ad spend surpassed TV ad spend. These sites attract all age groups, but primarily those between 16 and 55, about 25-30% equally.
- Micro-blog Apps for brief posts include Twitter, Tumblr, and Facebook Messenger. Twitter and Facebook Messenger are used primarily by age groups between 16 and 55, but Tumblr attracts 40% of its audience between the ages of 16 and 24. Many newer chat based apps are entering the market on a regular basis.
- Photo Sharing Sites include Instagram, Snapchat, and Pinterest, to name a few. Marketing budgets have expanded to include the use of video. Instagram is attracting nearly 37% of the 16 to 24 age group and the 25 to 34 age group, respectively. Snapchat users aged 16 to 24 make up almost 60% of the total users with the 25 to 34 age group at about 30%. Pinterest, on the other hand, is used by all age groups but primarily by those aged 16 to 34.
- Video Sharing is Huge. YouTube and similar video sharing sites like FB Live and Vimeo are gaining popularity by the day, especially among younger generations; however, YouTube’s following is fairly evenly distributed between 16 to 70-year-olds. Videos offer a marketing approach with great appeal. Consider videos for how-to concepts, training, consumer product overviews, personal bios, and so much more.
There are many other social sites for business to consider for business exposure including Trip Advisor, Yelp, Advisor Solutions, and Thumbtack, to name a few. The social sharing part is easy: Post, Like and Share.
Social Media Marketing Tips Campaigns
The benefits of an SMM strategy is more powerful today than ever before. Startups, small businesses, and large enterprises alike are taking advantage of these primary applications. They call on the platforms that align with distinct business audiences. Using the best social media marketing Tips campaigns to find consumers is an easy solution that is right in front you. Learn more on Outrankio and take advantage of this information. This site is one more way to implement a sound marketing campaign. What are you waiting for? Let us help you find the right social media marketing (SMM) for your business.