SEO stands for Search Engine Optimization.
It is a process where you get traffic from free organic and natural search results.
All the famous search engines show search results where content is shown and ranked based on relevance to user search.
SEO helps businesses stay in visibility and increase the number of visits to the web pages — consequently, the number of conversions increases.
SEO is basically a strategy that is used to make sure that every time someone searches for the product your offer, your website comes up in the results.
Insights On How Google Ranks A Page
The main job of search engines is to provide visitors with the most relevant results to the search they did.
They have designed algorithms that automatically choose pages that match the keywords used in the search.
The algorithms choose the relevant results and their rankings depending on their authority and popularity.
Therefore, it is very important for you to have a solid relevance between the search keywords and your content.
Moreover, Google takes into account the authority of the page.
Authority is measured by the popularity of the page as the more it is popular, the more value it holds.
Google has designed strong algorithms that take into account all of this information before showing the search results. And it does it all in a matter of milliseconds.
It is very hard or nearly impossible to crack search engine algorithms.
However, SEOs recently have recognized some key factor that impacts the ranking of a page. They play an important part in designing an SEO strategy.
Designing A Strategy For SEO
The three major ranking factors to consider when planning an SEO strategy are the content, links, and technical setup. Let’s have a look at each one of them separately.
Whenever a user goes for a search, they are basically looking up to find content related to their search.
The content can be in any form, including text, audio, video, etc.
So, the more content you publish, the greater will be the chances of it being shown as a search result.
However, the content should also be optimized properly so that there is a correlation between the search keywords and the content of your page.
Search engines analyze the page length, the structure, the title tags, and heading tags as well as meta descriptions to rank a webpage in relevance to the search.
Moreover, a keyword is necessary throughout the content in order for it to appear in the results at a higher rank. So make sure you choose your keywords wisely.
2. Technical setup
One thing you should keep in mind is that the way your webpage appears to you is totally different from how it appears to a search engine.
To the search engine, it is plain text.
This is where the technical setup kicks in. It requires you to have a simple and short URL.
Moreover, you should provide links to other content that you use, so it is easier for the search engine to consider it.
Page speed is also important as the search engine relates it to the quality of the content.
Deadlinks are a huge drawback as they waste the visitor's time and duplicate content just confuses the search engine, so avoid that too.
Search engines measure quality by authority and popularity.
For popularity, backlinks are essential as it means your content is popular among other web pages.
Search engines use the quality and quantity of links to measure the contents' authority.
Monitoring SEO results
It is not just important to have your content displayed by a search engine and improve the ranking.
Monitoring what you have done and altering it to improve SEO ranking is also essential.
Some of the most common key performance indicators that you should monitor and as a result, make further decisions are:
1. Keyword rankings
2. Conversions from organic traffic
3. Organic traffic growth
4. Average time spent on page
5. Top landing pages attracting organic traffic
6. Number of indexed pages
7. Links growth
On-Page SEO Checklist
· First of all, you need to use SEO friendly URLs. According to Google, the first 4-5 words in the URL have a major impact, so make sure your URL is short and to the point.
· Title Tag is the most effective SEO factor on-page. Therefore, it should always be close or include the Title Tag.
· Adding modifiers to the Title help increase your ranking as well.
· Adding an H1 tag is as essential as adding the Title. Most CMS’s do it on their own, but some don’t. So, make sure that the software you are using does. If it doesn’t then wrap the title in the H1 tag manually.
· Play with Multimedia and throw it on the page. Adding only text can become boring, so it is important to give users a visual video or image to interact with. Consequently, time-on-site increases.
· Don’t forget to wrap the subheading in H2 tags. The keyword should also be present in at least one of the subheadings.
· The keyword should be present in the first hundred words of the content.
· Using a user-friendly and responsive design for your blog or webpage is vital. It is also important to keep in mind the mobile view and support. If your website doesn’t do well on mobile, then it is a huge drawback.
· Make sure to use outbound links and internal links. Outbound links help search engines understand the context of your content and can show better results. Internal linking is for your own benefit as your content will get more hits.
It is not hard to satisfy the visitors on your webpage. Using this SEO guide will help improve your SEO ranking to a great extent. Just make sure you follow all of them regularly and actively. A little effort and getting your hands dirty won’t hurt to get you more clicks and reads