Gone are the days when placing a few keywords within an article was sufficient to gain good search engine rankings. Now, as the world of SEO is changing every minute, you need to look for actionable SEO techniques to improve your website’s ranking. And link building is one of them.
Link building plays a vital role in elevating a website’s position on search engine results. However, it will work only when you’re using the right link building strategies.
In this post, we are shedding light on 10 powerful link building tips that actually show the results.
So, if you want to dominate the search engine in 2018 and stay ahead of your competition, start practicing the following link building strategies.
1) Internal Links
Internal links are those hyperlinks that go from one page to another within your blog or website. Often ignored, these links are actually important to help your visitors dig deeper into your website.
A good internal link creates a way for other interesting posts and pages available on your website.
Always choose a good and relevant keyword phrase to link your inner pages or home page. See the example of internal links below:
Some of the benefits of internal linking:
- Helps in decreasing the overall bounce rate.
- Improves page authority and passes link juice (value) equally to other pages.
- Sends traffic to older blog posts and gives them exposure.
- Helps in search engine crawling and indexation.
2) Local Business Citations
It is an ideal SEO link building strategy for those who are running a local business. In this strategy, you mention a complete detail of your company in the local business listing directories so that your business can rank in the local search results.
Some of the popular business directories are Yelp, Kudzu, Manta, Thumbtack, CitySquares, etc. This technique will help you draw traffic from local people who regularly use local searches to find businesses near them.
Take a look at the local citation trust report for 2018.
3) Build Links from Reputable Websites
Believe us, it can be your most important step in establishing your website’s authority and improving its visibility in the search engine results.
When you get a backlink from a reliable website, it tells Google and other search engines that you have an authority on the particular subject.
There are a plenty of ways you can get quality backlinks in 2018. A few of them are:
- Publish skyscraper content.
- Mention brand into quality backlinks.
- Contribute free content to another website in exchange for a link back to your own site (Guest blogging).
4) Revive Your Old Content and Share on Social Media
Probably, you have neglected those old posts but they could be relevant now. So make them up-to-date and share them on popular social media platforms.
If your post is well structured, you can easily reach a new audience with your old posts. Social media platforms like Facebook, Pinterest, Twitter, Instagram can give your posts great exposure.
By bringing old posts back to your life you not just increase the traffic but open opportunities for link building in an indirect way.
According to a survey, most of the specialist use social media platforms for link building. Approximately, 88% of SEOs add links in their social media profiles.
See the following chart that discloses the efficiency of Social Media for link building.
5) Use Scoop.it
Scoop.it is a popular content curation platform that lets you pick a favorite topic to curate and share on different social networks. In one recent survey, professionals have admitted the positive impact of content curation on their business goals.
When it comes to content curation platforms, choice are endless. However, Scoop.it is considered the best of all.
You can’t find more creative and cool way than this to promote your links. As the name indicates, infographics are the graphical representation of information that helps you spread brand awareness.
A well-designed infographic can be used as an effective communication tool for describing your brand. You may consider the following points to create precise and killer infographics.
- Keep your infographic simple and relevant to your audience.
- Limit it to 1500 to 2000 pixels so that it can load quickly on all the platforms.
- Give credit to other sources, if you add facts and figures from them.
- You may add graphs and charts to impress your client.
- Create a unique description of about 200 to 300 words that have your targeted keywords.
7) Link Building With Social Bookmarking Sites
Social bookmarking platforms are great sources to get high-quality backlinks. There are many such websites that allow users to add, edit and share content on the web and get quality backlinks that will drive traffic to your website. Here we have hoarded a few popular social bookmarking websites that you must try.
8) Blog Commenting
Yes, this is still effective Blog commenting is one of the easiest ways to create quality manual link building. Though it takes time yet it can help you get the good ranking over the time if you’re making the relevant comments not the spammy.
9) Press Releases
Still, in the age of inbound marketing, press releases are alive. Even they are better than before. They help a business earn media coverage and good backlinks too.
So don’t ignore picking up the press in 2018 by submitting press releases to websites likePRNewswire, PRWeb, PRleap, etc. Make sure, you are producing something that is worth publishing and reading. Optimize your press release for better distribution or circulation.
10) Start a Blog
You may create a separate well-structured blog with relevant and useful information for link building. Make sure you’re updating it on regular basis. Don’t make a blog with one post and one backlink to your main website as it can be risky from search engine point of view.
Bottom line, a well-planned link building strategy not only just brings new visitors to your blog or website but also enhances trust among search engines and your audience.
These are a few popular link building strategies in 2018 that should be part of your growth strategy for sure if you really want to stand out from your competition.