Competitor Analysis is the first step in creating an effective overall SEO strategy. It gets a lot easier when you have the right SEO competitor analysis tools with you. They allow you to watch what tricks your competitors are using to grab the top positions in search results.

SEO competitor analysis tools will tell you about:

-Where you lag and how to take an edge over your competitors?
-Know which sites you are competing with?
-Which tips work best?
-Who is gaining a lot of organic searches within your industry?
-Identify keywords with high search volume which nobody in your niche is targeting
-Get a keyword list that your competition is targeting to get organic searches?
-Monitor search traffic and rankings of your competitors and lot more

1. SimilarWeb

SimilarWeb is a traffic estimation tool that has plenty of features which allow you to see behind the scenes at the strategy of your competitors. You will find out which channels are driving huge web traffic to your competition.

2. Audiense

This SEO Competitor Analysis tool let you analyze the audience of your competitors depending on the twitter followers. You can check out the languages, interests, locations, and gender of those people who follow your competitors.

3. Majestic

It is the link intelligence tool that contains the largest link index database on the earth. The Compare tool of Majestic let you analyze your website by comparing your site with ten diverse sites. Find which of your competitors has the highest Trust Flow, which has the most governmental domains linking to them, and which has the maximum backlinks etc. You can also see the sites that are grabbing maximum links with the passage of time.

4. SpyFu

SpyFu is a suite of SEO competitor analysis tools for the PPC, organic keywords, and AdWords. It let you search any competitor and download their keywords. Furthermore, it also helps you to unveil the SEO and PPC strategies of your competitors. You can even note changes in Google rankings with time, see full AdWords campaign history, and also track any site.

5. Mangools SERP Checker

Mangools SERP Checker is a Google SERP Competitor analysis tools which give you near about 45 diverse SEO metrics. As it displays data in a user-friendly interface, so you can check everything at one glance. Although the analysis tool is added in the Mangools free version, you can still be able to perform three searches every 24 hours.

6. Moz Link Explorer

It is a tool from Moz which let you anchor text, monitor backlinks, domain and page authority as well as linking domains for your site and your competitors.

7. BrightEdge

BrightEdge is an enterprise-based SEO competitor analysis tool that handles the extensive keywords management. It allows you to measure your competitors and also allow you to understand how to perform better. The best part is that you can even see vital topics which you are not ranking, but should build content for.

8. SimilarWeb

SimilarWeb tool allows you to find the web traffic of your competitors. It also helps you to understand your customers and market well.

9. Raven Tools

Raven is a suite of SEO tools for SEO research, link building, and reporting. It is built mainly for the SEO companies instead of end-users. It uses information from Google AdWords, Moz, OpenCalais, and Majestic to offer competitor intelligence and insights. With this, you can find out the best strategy to beat your competitors in SERP ranking.

10. Serpstat

Serpstat is a standalone SEO platform that allows you to get a hint for your content, PPC, and SEO marketing. This cost-effective SEO competitor analysis tool also allows you to do backing analysis, track your positions in the SERPs, do site audit, and perform keyword research.